Sitting in the office this afternoon it is time for me to reflect, once again, on my week here at Action For Kids. Among the usual chatter, hustle and bustle of daily office life provided by our young people, I am able to digest the events of this week using my experiences as a tool with which to reflect upon what I have learnt so far.
This week, I have been given the opportunity to demonstrate my skills within the areas of Public Relations (PR) and Communications. Having worked within Action For Kids for a considerable amount of time now, I have built upon an array of skills and knowledge, being given tangible experience of working within an office environment and specifically, the department of Fundraising. This has been invaluable, and something that I look forward to continuing to learn from in forthcoming weeks.
As you may already know, we hold an annual Beach Volleyball Championship that takes place to raise vital funds in support of our charity and the children and young people we help. For those of you who are less familiar with this event, fast-paced city life collides with the anticipation and fun brought about when a Beach Volleyball court is placed in the centre of an iconic venue. This year the Championships will take place at Canary Wharf, complete with 80 tonnes, yes, 80 tonnes of sand and a shiny Beach Volleyball ready to be sprang into action!
If you have never competed in our Championship before and would like to participate, all you have to do is get a team of between 5-10 people together, pledge to fundraise for Action For Kids and you are good to go! There is plenty of time to register your interest, just go to our website for more information, or give us a call on our usual telephone number. Alternatively, you can always have a look at a selection of videos from last year’s event on our YouTube channel: http://www.youtube.com/actionforkids.
In relation to this year’s event, I was asked to write a mock press release that could potentially be distributed to Press, giving journalists or other important stakeholders the chance to find out more about our event. Where appropriate, this would also present journalists with the opportunity to write a piece about it for publication. Writing this press release was a particular highlight of my week, as I was able to use the skills and knowledge acquired during my degree to assist me with completing the task. It was also beneficial to be able to practice and polish my skills of writing a press release, while using my knowledge of PR and Communications to lead with expertise in this area; assisting with a specific function within our organisation.
In addition to this, I was given the responsibility of creating a press coverage document for all the coverage we have gained in relation to our partnership with Sainsbury’s Muswell Hill. I thoroughly enjoyed compiling this document, as it is very valuable for Action For Kids as a way of documenting the recent activities of the organisation. It also allows us to demonstrate the ways that in being granted such a valuable partnership with Sainsbury’s, we have been able to provide our young people with some amazing opportunities.
Overall, this week has been a brilliant way of not only developing my existing skills, but also sharing the specific skills I possess for the benefit of the organisation. It is great to feel that the work I do is not only important to the organisation, but also valued by those I work with. Working within such a diverse office and team means that I am able to engage in a reciprocal learning process, as well as making a difference to Action For Kids and the work that it does, as this week has served to demonstrate.